Showing posts from September, 2022

Google Analytics 4: A breakdown of Demographic and Tech details reports

Google Analytics 4 may look simple on the surface, but there’s more to it than meets the eye. Did you know that there are multiple reports hidden in GA4? Out of the box, the left-side navigation in GA4 looks pretty bare. There are only 18 reports vs. the 90+ (not including integration reports) in Universal Analytics.  But contrary to popular belief, GA4 actually has a lot of the same reports built in. The best examples of this are the GA4 Demographic details and Tech details reports. Where the reports are in Universal Analytics In Universal Analytics, these are all separate reports and each report is separated into subcategories as seen below. On top of this, UA sometimes has additional dimensions you can choose from. For instance, you can switch to “City” instead of “Country.” But this made it confusing to know whether a report was standalone or another dimension in a single report.  Get the daily newsletter search marketers rely on. Processing…Plea

Webinar: Your customer insights can help you thrive in economic uncertainty

Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence. Register today for  “Sink or Swim: 5 Ways to Survive a Struggling Economy,”  presented by NetBase Quid. Click here to view more Search Engine Land webinars. The post Webinar: Your customer insights can help you thrive in economic uncertainty appeared first on Search Engine Land . Via Search Engine Land

Google September 2022 Core Update rollout is now complete

Google has confirmed that the September 2022 Core Update – the second core update this year – has completed rolling out. Released on Sept. 12, it took two full weeks to roll out. And it came three days after the helpful content update finished rolling out on Sept. 9. Rollout complete. According to Google’s search ranking update page , “The rollout was complete as of September 26, 2022.” The page seems to have been updated about an hour ago. September 2022 Core Update impact. Based on data from tracking tools, the September 2022 core update hit fast, but was less impactful than previous updates . While there was some rank volatility, the consensus was that it was weaker than past Google core updates. What to do if you are hit.  Google has previously given advice  on what to consider if you are negatively impacted by a core update. Google has said you can see some recovery between core updates , but the most significant changes will come following a future core update. Product Re

Natural language search – what’s all the hype?

Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience. With the evolution of search experiences provided by personalization masters like Google, Amazon and Netflix, customers want the same personalized experience on every website they visit. Natural language search is essential to providing users with the relevant search they crave. It moves beyond keyword matching and programming tedious manual rules. It uses artificial intelligence to infer meaning from complex queries. It learns from data and search patterns to provide a uniquely personal search experience to every customer. During this webinar , presenters discuss why NLP is gaining momentum and why companies should start investing in tools with NLP to help organizations better predict intent, surface content and customize digital experiences for everyone.

15 horrible mistakes even professional online writers make

Writing. Everyone thinks they can do it, no one wants to do it, and it’s never perfect. We love writing because it stimulates the mind, informs us of something new, and teaches us new ways to think about important topics in our lives.  However, writing can be a difficult skill to master. Even when you think you have, you’ll keep making the same mistakes as when you started.  Likewise, writing requires intense discipline and is not for the wandering or distracted mind.  So the next time you make a mistake or find yourself procrastinating content for a client, don’t sweat it. Even professional writers make some of these common mistakes.  1. Not knowing your target audience  Content requires focus and purpose.  Unfortunately, even as a seasoned veteran in the digital marketing industry, it’s easy to write broad content based on a few high-volume keywords with little relevance.  Writing content without understanding your audience is like throwing money at the wall and hoping it sti

TikTok video descriptions now have a 2,200 character limit

TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more searchable. Woah…! TikTok has increased video description character limit to 2,200 characters! This is huge for creators and massive in terms of TikTok’s plans for becoming a search engine — Matt Navarra (@MattNavarra) September 23, 2022 Early reactions. Some people on Twitter aren’t too thrilled with the update. Ash-win Fern-&-es posting “But no one really reads the description there. Would be helpful for some to add more hashtags though.” Grady Hopper says “I don’t get why this matters 95% of most people’s views probably come from fyp not search.” FYP is TikTok’s “For You” Page, where they s

The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate

It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”?  I present to you everything Google has ever said about this, along with some observations and opinions. Clicks, CTR, bounce rate and dwell time If you are newer to SEO, the concept of clicks or click-through rate (“CTR”) being ranking factors is simple to explain. Once a user performs a keyword search, they can then click on a listing on Google’s search results page. Google could count those clicks as a type of vote for the content in the results and lend more ranking ability to those listings that draw more clicks for the keyword in question.  Similarly, “dwell time” would be counting how long one stays on a webpage after clicking through to a page from the search results.  A “bounce” happens when one clicks through to a w

Content API for Shopping and Google Ads API updated for country targeting

Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads Any Google Ads account can set the  feed_label  field in  ShoppingSetting  for Shopping and Performance Max campaigns. You can set feed_label in the Google Ads UI and the Google Ads API. For Merchant center As of September 14th, 2022 we‘ve started the gradual rollout of feed labels in the Merchant Center UI. When this feature is enabled in the UI, merchants will be able to create a new feed with  feed label  set to any valid string.  In the Content API: Products that have only feedLabel, and not targetCountry, if they were added in the Merchant Center UI. Products with feed labels that aren’t two-letter country codes.

New Google issue may affect ad serving

It’s just not Google’s week… or month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving. Here’s what she said. Google is aware of an internal issue impacting ads serving. Our product and policy teams are actively working on a solution. Currently, the impact of this issue may prevent ads from serving in certain circumstances for your account. We will follow up with updates/resolutions ASAP — AdsLiaison (@adsliaison) September 22, 2022 Is this related to the other Ads Manager issues they’ve reported this month? We’re not sure. The Tweet is too vague to know what specifically is happening. This sounds familiar. Just yesterday we reported on other outages and “updates” from Google affecting publishers. This new issue could be related, but again, we’re not sure. Check that out here . Why we care. The constant outages and issues from Google are getting a little out of hand, don’t you thin

How to define SERP intent and ‘source type’ for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent – and that’s it. We know that for queries with multiple common interpretations, Google works to provide a diversified results page with differentiations often being: Result intent (commercial, informational). Business type (national result, local result). Aggregators and comparison sites. Page type (static or blog). And then when planning content we might develop a strategy based on Google ranking some informational pieces on Page 1, so we’ll create informational pieces too.  We may also use a tool to “aggregate” metrics on the first page and create artificial keyword difficulty scores. This is where this strategy falls down, and in my opinion, will continue to show diminishing returns in the future. This is because the