Posts

Showing posts from April, 2022

How to optimize account structure in an era of automation

Image
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/wpTQEqM

Microsoft Advertising brings cash back incentives to ads

Image
The company announced several inventive new features during its Elevate 2022 event. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/wpTQEqM

LinkedIn is rolling out a new website link feature

Image
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/wpTQEqM

Bingbot user-agent change coming in the Fall of 2022

Image
Bing will stop using the historical user-agent and transition fully to the new user-agents. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/tjTH74r

Google lets users limit three more types of ads on YouTube, GDN

Image
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/tjTH74r

Baseline analysis for your SEO strategy

Image
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/tjTH74r

Google Ads API v10.1 is now available

Image
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/tjTH74r

Google, Microsoft report strong search ad revenue growth

Image
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/Z5IDn6d