14 ways Google may evaluate E-A-T

By -
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/yL1OHRz

Comments

Post a Comment

Popular posts from this blog

8 Online Tools to Improve Your Business Social Media Profile

By -
Image
8 Online Tools to Improve Your Business Social Media Profile 8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page. Regardless of whether it’s Twitter, Facebook, Instagram or something else – we all have them and we all use them regularly. This is the main reason for which maintain an appropriate and professional social media profile is absolutely essential for any business which wants to be impactful. However, this is a lot easier said than done. Luckily for you, there are a lot of comprehensive solutions on the Internet which are going to help you out. We’ve taken the liberty of providing you with a list of 7 online tools which are going to significantly improve your social media profil
Keep reading

Maximize Return During Tough Times Through Testing

By -
Image
Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now . So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers and competitors. Some may be sharing: read blogs, watch webinars, consume all you can in your space. But you can uncover even more by doing things like conducting a compe
Keep reading

Why Local Businesses Will Need Websites More than Ever in 2019

By -
Image
Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine: Why it looks like local businesses don’t need websites Statistical proofs of why local businesses need websites now more than ever The current status of local business websites and most-needed improvements How Google stopped bearing so many gifts Within recent memory, a Google query with l
Keep reading