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Showing posts from March, 2022

Facebook confirms ‘massive ranking failure’

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A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/AVwaWL5

How paid search marketers can address brand measurement challenges and grow in their careers

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Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/AVwaWL5

Google’s Privacy Sandbox ad technology testing begins

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Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/AVwaWL5

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

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But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/AVwaWL5

Google launches new highly cited label in search and improved about results for rapidly evolving topics

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This is to help searchers better understand if they should trust the search results displayed by Google. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/AVwaWL5

Microsoft took down 3 billion ads in 2021

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Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/AVwaWL5

Google shares search traffic monitoring dashboard for Data Studio

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Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/y5uXovQ

YouTube to drop Maximize Lift bidding

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Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/y5uXovQ