How Google and Yelp handle fake reviews and policy violations

By -
A side-by-side analysis of Google and Yelp’s respective approaches, policies and punitive measures.

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Comments

Post a Comment

Popular posts from this blog

8 Online Tools to Improve Your Business Social Media Profile

By -
Image
8 Online Tools to Improve Your Business Social Media Profile 8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page. Regardless of whether it’s Twitter, Facebook, Instagram or something else – we all have them and we all use them regularly. This is the main reason for which maintain an appropriate and professional social media profile is absolutely essential for any business which wants to be impactful. However, this is a lot easier said than done. Luckily for you, there are a lot of comprehensive solutions on the Internet which are going to help you out. We’ve taken the liberty of providing you with a list of 7 online tools which are going to significantly improve your social media profil
Keep reading

Maximize Return During Tough Times Through Testing

By -
Image
Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now . So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers and competitors. Some may be sharing: read blogs, watch webinars, consume all you can in your space. But you can uncover even more by doing things like conducting a compe
Keep reading

Announcing: The MozCon Virtual 2021 Initial Agenda

By -
Image
Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!) Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home. Not your typical marketing conference Get connected Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon
Keep reading