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Showing posts from May, 2021

8 Ways to Champion Animals in Your Local Business Marketing Strategy

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The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy. source https://feedpress.me/link/9375/14515257/champion-animals-in-local-seo

How and why you should pause paid search (for science)

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With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Facebook Import is now available in Microsoft Advertising

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Advertisers can import up to 10,000 campaigns for each account. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

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This new resource gives marketers insights into the building blocks for good campaigns. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

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New features are available in Google Ads for local businesses, travel, and more. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

SEO and Accessibility: Technical SEO [Series Part 3]

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We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. source https://feedpress.me/link/9375/14510563/technical-seo-and-accessibility

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

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Retailers on those platforms can more easily show their products for free across Google. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google launches new ad formats for local campaigns and pickup later option for local inventory ads

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Google announced a number of local ad features at its annual Google Marketing Livestream event. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc