Posts

Showing posts from May, 2021

The real-world impact of keyword stuffing in Google My Business

Image
Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google search rankings algorithm check-in; Friday’s daily brief

Image
Local Service Ads Google bug, speeding up images and the value of our old internet companies. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

As UGC gets a pandemic bump, brands need to leverage customer content now

Image
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Events of the future will be hybrid and “always on”

Image
In-person will return, but the virtual genie can’t be put back in the bottle Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google Advanced Search Operators for Competitive Content Research

Image
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators. source https://feedpress.me/link/9375/14465259/google-advanced-search-operators

Microsoft Bing opens Content Submission API as beta

Image
This now only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Image
Also read Search Engine Land’s guide to SEO: Content and search engine success factors Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]

Image
You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan. source https://feedpress.me/link/9375/14462950/convince-your-boss-to-send-you-to-mozcon