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Showing posts from March, 2021

Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry

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As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do. source https://feedpress.me/link/9375/14387822/women-in-seo

Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief

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Plus, Neeva is in beta testing and Twitter’s rumored community page feature. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Microsoft Advertising announces Automotive Ads open beta in the US and UK

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This beta opens up the use of automotive feeds and the API for advertisers. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Actionable SEO & PPC content training at SMX Create — just $149

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After a few focused hours, you’ll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads, and more. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google expands its core web vitals and page experience update FAQs

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Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.” Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

New & Improved: Announcing The Beginner's Guide To Link Building

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Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking . And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. For many, link building also presents a challenge. Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results. It doesn't have to be that way. Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn't exist without them. Good link building also encourages the creation of usefu

Streaming is surging, and so are data collaborations

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TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief

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Plus, Facebook ads reach grew by 30% worldwide during the pandemic Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc