The onus of diversity should not fall to Black marketers

By -
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Comments

Post a Comment

Popular posts from this blog

8 Online Tools to Improve Your Business Social Media Profile

By -
Image
8 Online Tools to Improve Your Business Social Media Profile 8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page. Regardless of whether it’s Twitter, Facebook, Instagram or something else – we all have them and we all use them regularly. This is the main reason for which maintain an appropriate and professional social media profile is absolutely essential for any business which wants to be impactful. However, this is a lot easier said than done. Luckily for you, there are a lot of comprehensive solutions on the Internet which are going to help you out. We’ve taken the liberty of providing you with a list of 7 online tools which are going to significantly improve your social media profil
Keep reading

Why Local Businesses Will Need Websites More than Ever in 2019

By -
Image
Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine: Why it looks like local businesses don’t need websites Statistical proofs of why local businesses need websites now more than ever The current status of local business websites and most-needed improvements How Google stopped bearing so many gifts Within recent memory, a Google query with l
Keep reading

How to Leverage Your Blogging Skills To Boost Your Business

By -
Image
How to Leverage Your Blogging Skills To Boost Your Business Blogging has become so ubiquitous that the word ‘blog’ is often used interchangeably with ‘website’. Like Facebook and Twitter, blogging has entered the common consciousness and even has its own spin-offs like micro-blogging. Even your grandmother probably knows what blogging is! What a lot of people don’t  know is how effectively blogging can be used to drive traffic to websites, forge long-term business relationships, and build brand loyalty. That’s right: a blog can be an excellent tool to help you grow your business. If you haven’t thought about blogging in that light before,  it’s time to start. In this post, I’m going to talk about how to leverage your blogging skills to boost your business. First, hone your writing skills The great blogs out there have highly talented writers behind them. In fact, the entire business of the internet revolves around the most basic and fundamental of skills: writing . Sure, some p
Keep reading