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Showing posts from February, 2021

How to identify your products for Google

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Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Pinterest powers up creators during stressful times

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How the visual discovery platform is rethinking stories and influencers Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief

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Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used? Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google Posts: Conversion Factor — Not Ranking Factor

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Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I'm here today to talk about— you guessed it — Google Posts , the feature on Google My Business that lets you post interesting and attractive things to attract potential customers. The importance of Google My Business Mike Blumenthal said it first. Your Google My Business listing is your new homepage. Then we all kind of stole it, and everybody says it now. But it's totally true. It

More Google Ads changes and SERP fluctuations; Thursday’s daily brief

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Plus, hop on Twitter trends Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

The Potential Impact of Gen Z on SEO

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Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.  Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward . With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population . For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Even more shocking than these statistics

Google Search may be showing featured snippets less often

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The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google set to deprecate Showcase Shopping ads on April 1

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Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc