PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

By -
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Comments

Post a Comment

Popular posts from this blog

Why Local Businesses Will Need Websites More than Ever in 2019

By -
Image
Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine: Why it looks like local businesses don’t need websites Statistical proofs of why local businesses need websites now more than ever The current status of local business websites and most-needed improvements How Google stopped bearing so many gifts Within recent memory, a Google query with l
Keep reading

How to Leverage Your Blogging Skills To Boost Your Business

By -
Image
How to Leverage Your Blogging Skills To Boost Your Business Blogging has become so ubiquitous that the word ‘blog’ is often used interchangeably with ‘website’. Like Facebook and Twitter, blogging has entered the common consciousness and even has its own spin-offs like micro-blogging. Even your grandmother probably knows what blogging is! What a lot of people don’t  know is how effectively blogging can be used to drive traffic to websites, forge long-term business relationships, and build brand loyalty. That’s right: a blog can be an excellent tool to help you grow your business. If you haven’t thought about blogging in that light before,  it’s time to start. In this post, I’m going to talk about how to leverage your blogging skills to boost your business. First, hone your writing skills The great blogs out there have highly talented writers behind them. In fact, the entire business of the internet revolves around the most basic and fundamental of skills: writing . Sure, some p
Keep reading

The Long-Term Link Acquisition Value of Content Marketing

By -
Image
Posted by KristinTynski Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding: Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported. I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients. Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found
Keep reading