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Showing posts from December, 2020

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

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Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google algorithm updates 2020 in review: core updates, passage indexing and page experience

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Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Biased language models can result from internet training data

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The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

The Link Building Webslog

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Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.  What can you expect? 1. YELLING IN CAPSLOCK. 2. Some tips and tricks. 3. Weeping and gnashing of teeth   Courtesy Some Ecards All kidding aside, one of the few aphorisms I’ve come to believe is that sharing how we do things as SEOs is almost never a problem, because 99% of people don't have the follow-through and resources to make it happen. I would love to be proven wrong by the readers on Moz. My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building. I happen to think that link building is a perfect counterexample to the "Pare

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

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Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

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Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

They're Simply the Best: The Top 25 Moz Blog Posts of 2020

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Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.  So without further ado, here are the best Moz Blog posts of 2020. Enjoy!   *The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timefr

Some early observations on the Google December core update

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Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc