Google puts some contextual search features in context

By -
Google is using newish language understanding models specific to leveraging conversational context for these search features.

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Comments

Post a Comment

Popular posts from this blog

8 Online Tools to Improve Your Business Social Media Profile

By -
Image
8 Online Tools to Improve Your Business Social Media Profile 8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page. Regardless of whether it’s Twitter, Facebook, Instagram or something else – we all have them and we all use them regularly. This is the main reason for which maintain an appropriate and professional social media profile is absolutely essential for any business which wants to be impactful. However, this is a lot easier said than done. Luckily for you, there are a lot of comprehensive solutions on the Internet which are going to help you out. We’ve taken the liberty of providing you with a list of 7 online tools which are going to significantly improve your social media profil
Keep reading

Spotify, Meta update political ad offerings for 2022 election cycle

By -
Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across thousands of podcasts on and off of Spotify. Podcasts on the Spotify network will have the ability to turn off political ads. The ads will only run on the Spotify podcast network for now. The ads will not run on the free-streaming music networks. Spotify will only host ads from known political entities (not issue-related groups). Political advertisers can also target niche audiences using Spotify’s artificial intelligence-driven “contextual targeting.” Spotify says this will allow advertisers to place ads in podcasts discussing relevant issues to reach their target audience. Spotify stopped running all political ads in 2020 because the
Keep reading

Why Local Businesses Will Need Websites More than Ever in 2019

By -
Image
Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine: Why it looks like local businesses don’t need websites Statistical proofs of why local businesses need websites now more than ever The current status of local business websites and most-needed improvements How Google stopped bearing so many gifts Within recent memory, a Google query with l
Keep reading