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Showing posts from November, 2020

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

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The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Online shopping hits new records over the holiday weekend

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Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Video: Elie Orgel on leveraging data for unique content

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Write about your niche areas of expertise to rank above the rest. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Image Link Building — Best of Whiteboard Friday

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Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021 . This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you. Know your link targets So first and foremost, you need to know your link targets: I. Popular industry platforms - top pages What are those top platforms or websites

The problem with the ‘structured content’ mindset

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As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google tests multiple contextual links in featured snippets

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Google confirms web stories as featured snippets are not a great experience for searchers. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

A peek into PPC routines during Cyber Five week

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After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc