Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

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There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

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