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Showing posts from October, 2020

Marsbot is Foursquare for AirPods

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Its augmented reality for your ears.

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Google Ads turns 20: The most important trends and changes of the past 5 years

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Looking back, we can see where the biggest trends in search (and beyond) are heading.

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Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

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Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

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4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

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Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit tha…

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

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Pricing and promotions in Google Shopping could be more important than ever this year.

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Google moves one step closer to ads that can deliver personalization and privacy

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Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

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What Prime Day signals for 2020 holiday retail

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Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc