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Showing posts from October, 2020

Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

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Posted by Paddy_Moogan Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book . If you have, thank you. Today, I'm going to talk about link building again. It's a topic I love, and I want to share some ideas around what I'm

CallRail’s Lead Center is a virtual phone system and contact center for SMBs

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It’s designed for small companies with between 3 and 20 employees. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google Ads Report Editor gets a new look

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The Custom report builder will feel a bit more like Data Studio. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

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Restaurants and hotels have been hit especially hard during COVID-19. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Could Google passage indexing be leveraging BERT?

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How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Does the Google antitrust case make an Apple search engine more likely?

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The DOJ may cause Apple to accelerate plans for its own engine. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Online holiday sales could reach $200 billion according to Adobe

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Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc