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Showing posts from September, 2020

Antisemitic memes in image results highlight vulnerabilities in search

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“Data voids” enable offensive content to rise to the top of the search results. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google Shopping now free globally

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Initially launched in the U.S. in April, now available worldwide in mid-October. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google takes Local Services Ads to Europe

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Searches for local services grew more than 25% YoY across European countries. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Page Authority 2.0: An Update on Testing and Timing

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Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay the launch of Page Authority 2.0 . So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we intend to proceed. Seeing an old problem with fresh eyes Historically, Moz has used the same method over and over again to build a Page Authority model (as well as Domain Authority). This model's advantage was its simplicity, but it left much to be desired. Previous Page Authority models trained against SERP

Marketers hopeful for late 2021 in-person conferences

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But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Video: Drew Madore on how “black hat SEO” has changed over the years

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What was considered “white hat” SEO in the old days may now be considered “black hat” SEO. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. Denmark buys more candles than any other nation , and across Scandinavia, fondness for flowers, warming foods, cozy dri

Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

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The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc