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Showing posts from August, 2020

Google officially launches ‘licensable’ image label and filter in Image search

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The badge is powered by structured data and part of an effort to help photographers get paid for their images.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Video: Search veteran Kevin Lee on why digital PR is key for SEO

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Some call it barnacle SEO and it differs from online reputation management.

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Title Tags SEO: When to Include Your Brand and/or Boilerplate

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Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.Should you include these elements in your titles automatically?To be fair, most sites do.Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?)We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter titles performed better than longer ones. SEOs speculate that this could be because shorter titles can have more focused relevancy (by focusing on core keywords), might earn higher click-through rates, or some other reason we can't imagine.When choosing which part of a title to shorten, brand names and boilerplate text are obvious choices. But how do you determine if this is something you should …

Is Google prepping to phase out ETAs?

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Some users aren’t seeing the Text ad creation option in their Google Ads Search campaigns.

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Google Ads Mistakes to Avoid — Best of Whiteboard Friday

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Posted by DiTomasoContrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing here talking about PPC?"But one of my resolutions for 2019 is to bring together SEO and PPC people, because SEO can …

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

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How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Is Apple getting real about search and about to take on Google?

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Multiple indicators suggest Apple may be stepping up its search efforts.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc