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Showing posts from July, 2020

Will Google’s Ad Disclosure schema catch on?

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It’s among several initiatives the company is working on as privacy takes center stage.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Why SEOs should care about brand

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Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

5 tips for starting international PPC

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Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

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What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

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Posted by willcritchlowWe're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. So this isn't super actionable. This is not about tactics of imp…

Google adds ‘Black-owned’ business attribute to local listings

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The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.

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Feedback optimization: A user-first approach to SEO

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Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

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Google Search Console adds image license structured data support

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Now you can debug your image license markup in the Rich Results test tool or in Search Console.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc