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Showing posts from April, 2020

People choosing trusted brands but marketers pulling brand campaigns

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Performance marketing is winning, just as consumers may be putting more emphasis on brands. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

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The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

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The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

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Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

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This year,the company says it has removed “tens of millions” of COVID-19 related ads. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

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Flat is the new growth. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Why updating your messaging is the best strategy right now [Video]

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‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’ Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc