Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing


Popular posts from this blog

How to Leverage Your Blogging Skills To Boost Your Business

Why Local Businesses Will Need Websites More than Ever in 2019

The Long-Term Link Acquisition Value of Content Marketing