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Showing posts from January, 2020

The latest data on the January 2020 Google core update

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We asked several data providers for some more insights into the latest Google update.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

SameSite requirements for cookies: What SEOs and developers need to know

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Get prepared for SameSite cookie handling behavior coming to Chrome, Firefox and Edge browsers.

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The True Value of Top Publisher Links

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Posted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR.So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings.My goal was to answer this question: What sort of median bump can be expected when your brand secures media coverage? And how can you potentially get the biggest organic lift?First off: Top-tier links matter a great dealThis chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic.Considering the sheer number of possible variables that contribute to rankings changes (on-site factors, amount and quality of on-site content, penalties, etc.) seeing R-values (which determin…

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

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The privacy-focused search engine serves contextual ads and doesn’t use cookies for tracking.

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Google desktop favicon search results study

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With this latest update, Google has made identification of ads less accurate so people think more results are ads when they’re not.

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Mining Reddit for Content Ideas in 5 Steps - Whiteboard Friday

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Posted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience's interest.
Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I'm from an agency called Go Fish Digital. Today we're going to be talking about mining Reddit for content ideas.Reddit, you've probably heard of it, but in case you haven't, it's one of the largest websites on the internet. It gets billions of views and clicks per year. People go there because it is a great source of content. It's really entertaining. But it also means that it's a great source of content for …

Case study: The true value of informational content for e-commerce SEO

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Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.

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Google Search Console unparsable structured data report data issue

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No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site.

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