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Showing posts from January, 2020

Meta descriptions and branding have the most influence on search clickthrough, survey finds

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The majority of participants also agreed that rich results improve Google search.

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SMX Overtime: Here’s how multi-location brands can manage their local listings

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Marketing strategist and SMX speaker, Ashley Mo, explains what local businesses can do about duplicate listings and local franchise challenges.

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Microsoft: Search advertising revenue grew slower than expected last quarter

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LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.

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SEO for 2020 - Whiteboard Friday

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Posted by BritneyMullerIt's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future. Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. ☑ Cover your bases with foundational SEOTitles, metas, …

Apple’s big maps makeover now available across U.S., Europe coming soon

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Apple Maps needs a ‘breakout’ feature. Could that be privacy?

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The digital marketing transformation led by Google and Amazon

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It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.

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What’s happening with featured snippets?

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Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently.

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