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Showing posts from December, 2019

At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

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Why consistent SEO training is critical for all of the teams that touch enterprise websites.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

The big list of Google My Business changes, upgrades and tests in 2019

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The key GMB updates of 2019 with local experts’ perspective on what’s most significant.

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Bing revives its cashback program with Rebates

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Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.

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Better Site Speed: 4 Outside-the-Box Ideas

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Posted by Tom-AnthonyMost of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there.However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that I’ve never seen in any site speed audit, all of which can make a difference.A different angle on image optimizationConsider optimized SVGs over PNGsI was recently looking to book some tickets to see Frozen 2 (because of, erm, my kids...) and so landed on this page. It makes use of three SVG images for transport icons:SVG images are vector images, so they're well-suited for things like i…

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

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Close variants changes and poor customer support topped the list of grievances this year.

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Pro Tip: A look back at some notable tips from our Paid Search community in 2019

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Here are 5 tips from our PPC community we think are worth a second look.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc