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Showing posts from December, 2019

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

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MAUs have doubled in the past year.

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How to level up from a Google My Business apprentice to a GMB master

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Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not.

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TripAdvisor buys SinglePlatform to enhance services for restaurants

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The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google.

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The Local Algorithm: Relevance, Proximity, and Prominence

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Posted by MaryBowlingHow does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHi, Moz fans. This is Mary Bowling from Ignitor Digital, and today I want to talk to you about the local algorithm. I'd like to make this as simple as possible for people to understand, because I think it's a very confusing thing for a lot of SEOs who don't do this every day.The local algorithm has always been based on relevance, prominence, and proximity. 1. RelevanceFor relevance, what the algorithm is asking is, "Does this business do or sell or have the attributes that the searcher is looking for?" Tha…

Google search quality guidelines update emphasizes users of diverse backgrounds

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Evaluators are reminded not to base ratings on personal viewpoints.

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Google extends optimization score to Display campaigns

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Display-specific recommendations are also now available.

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Package tracking on Google’s search results page is coming to more carriers

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Shipping companies around the world can now opt into the early access program.

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