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Showing posts from November, 2019

WSJ report about Google search manipulation gets a lot wrong

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The media narrative has turned against big tech, and this is an example.

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Google on building a better holiday omnichannel strategy

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From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.

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Local business study finds 0% of site traffic coming from email, paid media

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Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses.

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Be the first to see the new SMX West agenda

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3 lanes, no limits. Check out the sessions coming to SMX West 2020!

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A framework for SEO success with structured data

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Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.

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The Content Distribution Playbook - Whiteboard Friday

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Posted by rosssimmondsIf you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionWhat's going on, Whiteboard Friday fans? My name is Ross Simmonds from Foundation Marketing, and today we're going to be talking about how to develop a content distribution playbook that will drive meaningful and measurable results for your business. What is content distribution and why does it matter?First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that it is becoming harder and harder than…

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

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Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.

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