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Showing posts from November, 2019

All About Fraggles (Fragment + Handle) - Whiteboard Friday

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Posted by SuzzicksWhat are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles.So fraggles are obviously a name that I'm borrowing from Jim Henson, who created "Fraggle Rock." But it's a combination of words. It's a combination of fragment andhandle. I talk about fraggles as a new way or a new element or thing that Google is indexing.Fraggles and mobile-first indexingL…

Back to basics: Understanding your paid search metrics

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Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google cleans up [Christmas]

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Some surprising ads are no longer appearing on the search result.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Video: Andrea Cruz Lopez on Google Ads expanding match types

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Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

The Practical Guide to Finding Anyone's Email Address

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Posted by David_FarkasIn link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address.
It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address.So, for today, I want to focus on how you can become better at finding those important email addresses.Link builders spend a lot of time just trying to find contact info, and it’s often a frustrating process, just because sussing out email addresses can indeed be quite difficult. The site you’re targeting might not even have a contact page in the first place. Or, if the site does have a contact page, it might only display a generic email address. And, somet…

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

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Keep your cool this holiday weekend knowing your campaigns are in top shape.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc