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Showing posts from October, 2019

Google’s voice AI resonates in new Pixel Recorder app

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Recorder identifies words, sounds, and produces a searchable transcript, even without an internet connection.

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Amazon keeps chipping at Google’s search ad dominance

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The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.

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Restaurant app Tobiko goes old school by shunning user reviews

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The app represents a return to the simplicity of expert reviews.

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Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web

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Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.

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New SEO Experiments: A/B Split Testing Google's UGC Attribute

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Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!"If you're not familiar with DistilledODN, it's a sophisticated platform that allows you to do a number of cool things in the SEO space:Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your website (like a CDN) it doesn't matter how your website is built or what CMS it uses. You can change a single page — or more likely — entire sections.The ODN allows you to A/B split test these changes and both measure and predict their impact on organic traffic. They also have a feature called full-funnel testing allowing you to measure impact on both SEO and CRO at the same time.When you find something that works, you see a positive result like this:SEO experimentation is great, but almost nobody does it right because …

3 ways to take back control from PPC automations

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When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.”

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Shopify SEO: The Guide to Optimizing Shopify

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Posted by cml63A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story:The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites are using Shopify.Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. The guide below should outline some common adjustments we make on Shopify stores.What is Shopify SEO?Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate content. Some of the most common Shopify SEO reco…