Are SKAGs dead after Google’s latest match type changes?

By -
PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance.

Please visit Search Engine Land for the full article.
Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Comments

Post a Comment

Popular posts from this blog

The Long-Term Link Acquisition Value of Content Marketing

By -
Image
Posted by KristinTynskiRecently, new internal analysis of our work here at Fractl has yielded a fascinating finding:Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported.I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients.

Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found was surpr…
Keep reading

Funny Marketing Memes

By -
Image
1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.


2. Yes...yes you do.


3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs. 

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads. 

6. Isn't everyone? 

7. Won't happen but we will try. 

8. Personally I love remarking it is one of the steps to build brand loyalty. 

9. Memes are going to transc…
Keep reading

How to Leverage Your Blogging Skills To Boost Your Business

By -
Image
How to Leverage Your Blogging Skills To Boost Your Business
Blogging has become so ubiquitous that the word ‘blog’ is often used interchangeably with ‘website’. Like Facebook and Twitter, blogging has entered the common consciousness and even has its own spin-offs like micro-blogging. Even your grandmother probably knows what blogging is!What a lot of people don’t know is how effectively blogging can be used to drive traffic to websites, forge long-term business relationships, and build brand loyalty.That’s right: a blog can be an excellent tool to help you grow your business. If you haven’t thought about blogging in that light before,  it’s time to start.In this post, I’m going to talk about how to leverage your blogging skills to boost your business.First, hone your writing skillsThe great blogs out there have highly talented writers behind them. In fact, the entire business of the internet revolves around the most basic and fundamental of skills: writing.Sure, some people have a nat…
Keep reading