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Showing posts from August, 2019

The line between subdomain leasing and alternative revenue strategy

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How search engines handle subdomain leasing may carry implications for all businesses.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Refurbishing Top Content - Best of Whiteboard Friday

Google now showing competitor ads on local business profiles

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The unit is from Local Campaigns and businesses cannot pay to remove them.

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3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

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Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Bing Webmaster Tools allows site verification via Google Search Console

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The beta option enables site owners to skip verification by importing.

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The importance of an effective review management workflow

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Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google moves to simplify, standardize content policies for publishers

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The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.

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How to Use Keywords in Your Blogging Strategy

Who’s speaking at SMX East?

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Search marketing legends, fresh faces with something to share — and, of course, your friendly neighborhood Search Engine Land editors! Who will you meet at SMX East?

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc