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Showing posts from July, 2019

New guide–Local Marketing Solutions for Multi-Location Businesses

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What you should look for in a local marketing solution.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Demystifying visibility metrics in Google Ads

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Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Bing is asking for feedback on its Webmaster Guidelines

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“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google extends same-meaning close variants to phrase match, broad match modifiers

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You knew it was coming. Here’s what’s changing.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

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Working in a big enterprise like IBM can be really impactful and rewarding.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

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Google announced new inventory sources and monetization tools for app advertisers and publishers.

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Empathetic Consulting: 3 Things to Remember When Working With Other Teams

9 Tips to Integrate Organic, Paid, and Content - Whiteboard Friday

The ABCs of Video Content: How to Build a Video Marketing Strategy

The Ultimate Guide to SEO Meta Tags

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Posted by katemorrisEditor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire.There are meta tags beyond just description and keywords, though those two are picked on the most. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all of the me…

How to Boost Content Linkability Without Wasting Your Marketing Budget

Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights

Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

MozCon 2019: Everything You Need to Know About Day Three

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Posted by KameronJenkinsIf the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn't judge — there were so many insights), don't fret. We captured all of day three's takeaways so you could relive the magic of day three. Don't forget to check out all the photos with Roger from the photobooth! They're available here in the MozCon Facebook group. Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. 
Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future If you were hit with an instant wave of nostalgia after hearing Cindy's walk out music, then you are in good company and you probably were not disappointed in the slightest by Cindy’s talk on Fraggles.First learning of the day: Fraggles. Fragment + Handles. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks#MozCon — …