Showing posts from May, 2019

What Your Google Tag Manager Container Should Contain - Whiteboard Friday

21 Ways to Triple Your B2B E-Commerce Conversions

Rural Local SEO: A Marketing Package Strong on Education

Podcasts in SERPs: Is Audio SEO The Next Frontier?

7 Proven SEO Reporting Best Practices That Boost Client Retention

4 Key Lessons Content Marketers Can Take From Data Journalists

10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

How to explore a SERP feature strategy with STAT

The New Moz Local Is on Its Way!

Posted by MiriamEllis Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale... Announcing: the new and improved Moz Local, to be rolled out beginning June 12! Why is Moz updating the Moz Local platform? Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB customers. Your generosity in telling us what you need as marketers has inspired us to action. Over the coming months, you’ll be seeing what Moz has learned reflected in a series of rollouts. Stage by stage, you’ll see that we’re planning to give our software the wings it needs to help you fully navigate the dynamic local search landscape and, in turn, grow your business. We hope you

How Often Does Google Update Its Algorithm?

SEO & Progressive Web Apps: Looking to the Future

Visualizing Speed Metrics to Improve SEO, UX, & Revenue - Whiteboard Friday

An SEO’s Guide to Writing Structured Data (JSON-LD)

MozCon 2019: Acceptance. Education. Donuts

Posted by PJ_Howland We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks. Did she think I said analog? But despite the dynamic nature of marketing, Moz has always been a solid rock at the center of the storm. It’s been here since the beginning, a place where all the marketing nerds and SEO geeks could hang our hats and feel understood. And MozCon feels like the culmination of that culture of acceptance. MozCon: Helping you build your best self As I’ve chatted with the good folks at Moz about this year’s MozCon, it’s clear to me that they pay attention to data. Why do I say that? Because they’re doubling down on making this year their most actionable year ever. As a past attendee, I ca

I Want To Rank Beyond My Location: A Guide to How This Works

Can You Reverse A 301 Redirect?

Creating Quality Content in 2019 (For Search Engines and People)

Google Ads Mistakes to Avoid - Whiteboard Friday

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds “Does Moz offer a certification?” Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017,  the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud). Across all these interactions, one question asked by our students kept surfacing:  Can I get a certificate for completing this coursework?  For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market.

Give it up for Your MozCon 2019 Community Speakers!

Posted by cheryldraper High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted! Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage. We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections: Strength of the pitch (e.g., value, relevance to the audience, etc.) Can the content reasonably be delivered in the time allotted? Does it fit with overall programming and agenda? After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage. Grab a seat and see for yourself! Ready to meet your MozCon Community Speakers? Areej Ab