Posts

Live, hands-on search marketing workshops… only at SMX

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Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!

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Holiday 2020 is do or die for many SMBs

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Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

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Video: Mike Blumenthal on review attribution in local search

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Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

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HTTPS Is Table Stakes for SEO in 2020

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Posted by Dr-PeteBack in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear "a-ha!" moment to write about.

Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set. Here's the monthly growth since April 2017:There was a bump in HTTPS after October 2017, when Google announced that Chrome would be displaying more warnings to users for non-secure forms, but otherwise forward momentum has been fairly steady. While browsers have continued to raise the stakes, there have been no announced or measured algorithm updates regarding HTTPS.I scoff at your data!So, why am I writing this update now? While the MozCast 10,000-keyword set is well-suited for tracking l…

Marsbot is Foursquare for AirPods

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Its augmented reality for your ears.

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Google Ads turns 20: The most important trends and changes of the past 5 years

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Looking back, we can see where the biggest trends in search (and beyond) are heading.

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Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

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Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

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