Posts

Google’s local ads tips for the back-to-school shopping season

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More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Did Google admit it uses click data for search? Not really.; Friday’s daily brief

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And, you’re no longer allowed more than one ClaimReview element per page. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Display & Video 360 gets new frequency and reach metrics

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The real-time view of reach gains may help advertisers better evaluate campaign performance. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

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And, ways to prioritize your mental health as we step away from the pandemic. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google now limits one ClaimReview element per page

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Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google’s universal search results bid for placement and may be influenced by clicks

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In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Twitter’s Shop Module pilot adds a product carousel to profiles

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Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it. Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc