Posts

Spot Zero is Gone — Here's What We Know After 30 Days

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Posted by PJ_HowlandAs you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position.If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show. — Danny Sullivan (@dannysullivan) January 22, 2020Rather than rehash what’s been so eloquently discussed already, I’ll direct you to Dr. Pete’s post if you need a refresher on what this means for you and for Moz.30 days is enough to call out trends, not all of the answersI’ve been in SEO long enough to know that when there’s a massive shake-up (l…

New local SERP live in Europe

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Branded directory buttons are being displayed above the map.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

How to tackle rising Facebook CPAs

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Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

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Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords you might want to actually target versus not.Many folks use tools, like SEMrush and Ahrefs and KeywordSpy and Spyf…

Google adds new image license metadata for licensable image label

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Google is beta testing a new way for sites to display licensing information about content that appears in Google Images.

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A quick guide to understanding Google’s quality rater guidelines

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Jennifer Slegg explains the most important themes for brands.

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