Posts

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

We Surveyed 1,400 Searchers About Google - Here's What We Learned

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

4 Unconventional Ways to Become a Better SEO

How Do I Improve My Domain Authority (DA)?

Image
Posted by Dr-PeteThe Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings.Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation.I set out to write a how-to post, but what follows can only be described as a belligerent FAQ ...Why do you want to increase DA?This may sound like a strange question coming from an employee of…

12 Steps to Lightning Page Speed

The One-Hour Guide to SEO: Technical SEO - Whiteboard Friday