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3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

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Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first.

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Has your opinion about attending conferences changed? Take our survey

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We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.

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SEOs and developers: Why they’re better together [Video]

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Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap.

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Crisis Adaptation - Whiteboard Friday

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Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated.In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.Bonus — We've adapted these tips into a free checklist you can download and share:Get the checklist Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis, who really helped me package all of this up to deliver to you today.If you're not already following Mir…

Nearly two-thirds of online publishers saw lower CPMs in early May

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Though they’re ticking back up, decreased CPMs are still a buying opportunity.

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Online ad revenue was almost $125 billion in 2019 but growth is slowing

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About 70% of ads appeared on mobile devices and 82% were programmatic.

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AMP won’t be required for Google’s Top Stories section

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When Google’s Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories section.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc