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Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

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Posted by Dr-PeteNeedless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives?As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHey, everybody. It's Dr. Pete here from Moz. I am the Marketing Scientist here, and I flew in …

How to optimize your Google local Knowledge Panel

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Turn your local business profiles in the search results into portals that can deliver customers right from your listings.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google Search adds flight, hotel search features around COVID-19

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Hotels should be aware of the new search filters and features from Google Travel.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

Google Search helps users find live sport games, linear TV shows

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Google improves its live TV and sports search features.

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Google now enables GMB profile edits from Search and Maps

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The company is seeking more SMB engagement by making updates easier and more accessible.

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraperThis year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned:How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!)How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigueAnd while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting a keyword strategy that accounts for a world in crisis, MozCon Virtual offere…

Majority of chains call local-digital marketing an ‘untapped opportunity’

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But 77% of multi-location marketers complain that executing a local-digital strategy is very challenging.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc