Abizy: Internet Blog for Marketers

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.

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Posted by BritneyMullerMachine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started. To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle. Get my MozCon 2020 video bundle Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHey, Moz fans. Welcome to this special edition of Whiteboard Friday. Today we are taking a sneak peek at what I spoke about at MozCon 2020, where I made machine learning accessible to SEOs everywhere.This is so, so exciting because it is readily at your fingertips today, and I'm going to show you exactly how to get started. So to kick things off, I …

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

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Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes.

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Only selected advertisers will get access to the auction during the beta period.

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Intelligent answers and semantic highlighting are also rolling out to more markets.

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The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”

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