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Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

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Posted by KristinTynskiIf you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content.I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities.Before we get started, there’s a caveat: If you aren’t willing to develop true thought leadership, this process won’t work for you. The prerequisite for success here is having a piece of content that is new, newsworthy, and most likely data-driven.Now let’s get to the good stuff.Not all publications are equalGuest posting can increase awareness of your brand, create link authority, …

BERT is rolling out to Google search in over 70 languages

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The algorithm was first introduced to search in October.

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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

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Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

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Google extends ‘Incognito Mode’ in Maps to iOS users

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Bulk delete in Timeline is coming to Android next month.

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Don’t overlook these 5 quick updates to boost your search ranking

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Focus on pages on the brink of page 1 ranking but don’t forget about quick fixes to 301 redirects, People Also Ask and FAQ structured data optimizations.

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Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

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MAUs have doubled in the past year.

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How to level up from a Google My Business apprentice to a GMB master

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Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not.

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