Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts
Posted by KristinTynskiIf you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content.I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities.Before we get started, there’s a caveat: If you aren’t willing to develop true thought leadership, this process won’t work for you. The prerequisite for success here is having a piece of content that is new, newsworthy, and most likely data-driven.Now let’s get to the good stuff.Not all publications are equalGuest posting can increase awareness of your brand, create link authority, …
