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Facebook opens search ads to all advertisers

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Ad placement will include Facebook News Feed and Marketplace search results.

Please visit Search Engine Land for the full article. Via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

New trade group Paid Search Association launches with exclusive PPC focus

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Trusted education and career development will be two of its primary functions.

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PPC automation will disrupt your business, but automation layering will save the day

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Using automations from Google is inevitable, so if you want more control, you can regain it by layering in your own strategies.

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A deeper look at Google Search Console Speed Reports

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We got access to the experimental speed reports in Google Search Console.

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Google Ads debuts ‘conversions by time’ reporting

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The new columns report conversions on the days they occur instead of by ad click date.

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Intro to SEO Competitive Analysis 101 - Whiteboard Friday

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Posted by Cyrus-ShepardA good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including:How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysisPlus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!
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Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're talking about a really cool topic — competitive analysis. This is an introduction to competitive analysis.
Wha…