Posts

Google updated guidelines to say spam reports are not for manual actions

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Google only uses spam reports to improve its spam prevention algorithms.

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started.Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as you do your work.At the very fundamental level I'm going to briefly explain just how a web page is …

Facebook CCPA compliance challenges: Limited Data Use

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What you need to know about how Facebook’s handling of California user data might affect your business.

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With new ‘pilot program,’ Google again testing ads on local business profiles

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The ads can’t be removed or influenced by the business owner.

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What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

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If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

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Behind the Scenes at MozCon Virtual

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Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter:This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain.MozCon Virtual equipment listBefore we get to the fun part (or maybe this is the fun part for you), here's the standard equipment list our A/V team used for MozCon Virtual (some speaker set-ups may vary):Logitech C920 HD Pro Webcam (more info)Neewer Backdrop Support System (mo…

WSJ: GoogleBot can add products to shopping carts

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Make sure to double check those abandoned cart metrics; they may be inflated.

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