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Showing posts from October, 2018

Building Links with Great Content - Natural Syndication Networks

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Posted by KristinTynskiThe debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.
Getting these links is not possible via:Link exchangesBuying linksPrivate Blog Networks, or PBNsComment linksPaid native content or sponsored postsAny other method you may have encounteredThere is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publisher’s audience that the publisher will want to write about that content themselves.Success, then, is predicated on doing three things extremely well:Developing newsworthy content (typically meaning that content is data-driven)Understanding who to pitch for the best opportunity at success and natural syndicationWriting and sending pitches effectivelyWe’ve covered point 1 and point 3 on other Moz posts. Today, we are going to do a deep dive into point 2 and investigate methods for und…

Log File Analysis 101 - Whiteboard Friday

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Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites.So I'm going to walk you through the three primary areas, the first being the types of logs that you might see from a particular site, what that looks like, what that information means. The second being how to analyze that data and how to get insights, and then the third being how to use that to optimize your pages and your site.For a primer …

Can You Still Use Infographics to Build Links?

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Posted by DarrenKingmanContent link building: Are infographics still the highest ROI format?Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are.For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research. However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013.However, if there’s one format you want to be working with, use surveys.Note: I am at the mercy of the publication I’ve reviewed as to what constitutes their definition of an infographic in order to get this data at scale. However, throughout my research, this would typically include a relat…

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

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Posted by MiriamEllisThey say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control.As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence.This cheat sheet is your fast track to squeezing the most you can out of what Google is still offering.How Google changed from local business benefactor to competitorIt may not come naturally, at first, to think of Google as a competitor. For many years in the local space, their offering of significant free screen real estate to any eligible local enterprise was like a gift. But, in their understandable quest for maximum profitability, Google is increasingly monetizing their local product, whi…

How to Get More Keyword Metrics for Your Target Keywords

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Posted by Bill.SebaldIf you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.
Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. The truth is out there.
But we’ve moved on, and learned to live with the situation. Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics report. Through the years, the report got better and better.
But there’s still a finite set of keywords in the interface. You can’t get more than 999 in your report.Guess what? Google has more data for you!The Google Search Console AP…

Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

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Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations.In this week's Whiteboard Friday, Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks and bureaucracy to get your work implemented.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionWhat up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today we're going to talk about how to build your red tape toolkit to overcome obstacles to getting your search wo…

5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

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Posted by jocameronWe’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bit old and shabby. So we set out to rebuild it from scratch, and we’re already seeing some exciting changes in the search results — which will impact the way people self-serve when they need help using our tools.I’m going to take you through 5 ways we improved the accessibility and reach of the Help Hub with our redesign. If you write software guides, work in customer experience, or simply write content that answers questions, then this post is worth a look.If you’re thinking this is just a blatant…