Featured Article On Abizy:

Funny Marketing Memes

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1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.


2. Yes...yes you do.


3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs. 

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads. 

6. Isn't everyone? 

7. Won't happen but we will try. 

8. Personally I love remarking it is one of the steps to build brand loyalty. 

9. Memes are going to transc…

What Does the Future of Podcasting Look Like?

What Does the Future of Podcasting Look Like?

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Webster
Podcast Transcript

Tom Webster

I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late.

The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time players like NPR have embraced it fully as a way to reach an audience increasingly tuning radio out.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Tom Webster. Not only is he a writer and a speaker, he’s also the VP of Strategy and Marketing for Edison Research. He and I discuss his annual series of studies on podcasting, one of my favorite topics. (Make sure you check out the research listed below in the links.)

Webster has nearly 20 years of experience researching consumer usage of technology, new media, and social networking, and is the principal author of a number of widely-cited studies, including The Social HabitTwitter Users in America, and the co-author of The Infinite Dial, America’s longest-running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. 

Questions I ask Tom Webster:

  • What can brands and podcasters learn from your studies on podcasting?
  • What types of content are most popular on podcasts?
  • What is the key to podcasting growth?

What you’ll learn if you give a listen:

  • Why podcasting has really started to take off
  • What the secret weapon in podcasting is right now
  • What the future of podcasting looks like

Key takeaways from the episode and more about Tom Webster:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.



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