Featured Article On Abizy:

Funny Marketing Memes

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1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.


2. Yes...yes you do.


3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs. 

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads. 

6. Isn't everyone? 

7. Won't happen but we will try. 

8. Personally I love remarking it is one of the steps to build brand loyalty. 

9. Memes are going to transc…

Turn Your Hunch Into the Next Big Thing

Turn Your Hunch Into the Next Big Thing

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bernadette Jiwa
Podcast Transcript

Bernadette Jiwa

I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing.

Get back in touch with your own intuition and gut feeling and you’ll end up a lot better off – my guess is a lot happier too!

My guest for this week’s episode of the Duct Tape Marketing Podcast is Bernadette Jiwa. She is a recognized global authority on the role of story in business, innovation, and marketing, and the author of five best-selling books on marketing and brand storytelling  She and I discuss her new book, Hunch: Turn Your Everyday Insights Into the Next Big Thing.

Jiwa helps companies big and small to design, build and grow brands they’re proud of. She has worked with hundreds of entrepreneurs and business leaders enabling them to develop a business strategy and brand story that’s aligned with their vision and values.

Questions I ask Bernadette Jiwa:

  • Can people get better at mindfulness, curiosity, and empathy? Are they teachable?
  • Should you trust your intuition?
  • What assignments would Bernadette give to turn your insights into the next big thing?

What you’ll learn if you give a listen:

  • What the role of data is when it comes to trusting your gut
  • Which three traits entrepreneurs have
  • Why caring deeply is key to meeting an unmet need

Key takeaways from the episode and more about Bernadette Jiwa:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.



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