Featured Article On Abizy:

Funny Marketing Memes

Image
1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.


2. Yes...yes you do.


3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs. 

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads. 

6. Isn't everyone? 

7. Won't happen but we will try. 

8. Personally I love remarking it is one of the steps to build brand loyalty. 

9. Memes are going to transc…

This is Why Facebook Is Treating Us As Fools

This is Why Facebook Is Treating Us As Fools

Facebook Treating Us As Fools

Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat?

Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game.

It’s called social proof.

And that is why renting a crowd can be useful.

It is also one of the quickest ways to build credibility online. But we all have very limited time.

Social proof

Creating social proof with a quick glimpse of numbers like shares, followers and views are part of that game. We need to make sure that the metrics are seen with a passing glance and made front and center .

So that is why we get excited when we see an online video with millions of views. It grabs our attention. Success attracts more success.

But here is the thing.

Facebook technically counts a view as “When one pixel is seen by a user on any screen for three seconds with sound off” according to marketing academic Professor Mark Ritson.

How excited are you now?

Metrics that matter

Creating online videos is important for engagement and building credibility and trust in a brand. You can record yourself to send out to your viewers later or you can do it “live” for that real authentic experience.

So be careful what you focus on as the shiny new media toy’s data may be look good on the outside, but it maybe just a waste of time.

Sure…..we need to measure, but the metrics the platforms are telling us maybe a little on the side of hope and optimism.

Just focusing on views as the only metric of success is dangerous.

It may not be fake news but it’s sounding a lot like the traditional media impressions metrics. Inflated and somewhat superficial…..and not worth getting out of bed for.

It is just an “impression”.

Spending time on marketing that matters can be the difference between success and failure. Make sure the activity, tactics and metrics we place a priority on are where we place our efforts.

Is Facebook treating us as fools so they can keep us addicted and coming back and pulling out the credit card?

The post This is Why Facebook Is Treating Us As Fools appeared first on Jeffbullas's Blog.



From

Popular posts from this blog

12 Steps To Build A Successful Employee Advocacy Program