Featured Article On Abizy:

Funny Marketing Memes

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1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.


2. Yes...yes you do.


3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs. 

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads. 

6. Isn't everyone? 

7. Won't happen but we will try. 

8. Personally I love remarking it is one of the steps to build brand loyalty. 

9. Memes are going to transc…

The Science of Pre-Suasion

The Science of Pre-Suasion

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini

Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time.

So, it’s a pretty darn big deal when the author of said book, Dr. Robert Cialdini decides it is time to add to the conversion slightly 30 years later.

I asked him why it took so long to write his second book and his answer is testament to just how important his first work is. He said, “I didn’t want to plant a bunch of shrubs around a great tree, I wanted to wait until I had another tree.”

My guest for this week’s episode of the Duct Tape Marketing Podcast is Dr. Robert Cialdini, author of the legendary NY Times Bestseller book, Influence (which sold over 3 million copies and has been published in over 30 languages.) He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade. Robert and I talk about the science behind communication and how the message before the message is key.

Dr. Robert Cialdini, frequently regarded as the “Godfather of Influence,” knows all about persuasion, compliance, and negotiation. His books are the result of decades of peer-reviewed research on why people comply with requests.

Questions I ask Robert Cialdini:

  • Can you describe for us the research that went into your newest book, Pre-Suasion?
  • Do we need social proof and consistency for this kind of pre-suasion to be effective?
  • Some people may view this as “tricking.” Are there unethical elements in influencing?

What you’ll learn if you give a listen:

  • How altering the mindset of the moment, referred to as “privileged moments,” can create a state of mind for recipients in communication
  • What a tactical approach to influence is and how environment plays a critical role
  • Why asking for a person’s advice, versus asking for an opinion, can encourage collaboration and support

Learn more about Robert Cialdini and Influence at Work here. Buy Robert’s book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, here.



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