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What Makes Alberta Golf Courses a Different than others?

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If you are one of the people who consider golf to be of the great pleasures in life, then you would undoubtedly love to visit the spectacular Alberta golf courses. Located away from the hustle and bustle of the city, these golf courses offer the best of golf with the most beautiful views of nature, all served up in the lap of luxury! There is nothing like a round of golf in Golf Albertato help you unwind after a long week at work or even for some serious team building after the success of a lucrative project! Golf Red Deeris also excellent for a family get-together where everyone in the family who is a golfing enthusiast can bond over their favorite game while the rest can relax and have fun with one of the many family entertainment activities available at the golf resort.



One of the specialties of the red deer golf coursesis that you can play your golf as seriously as you want to with professional level commitment because these courses are maintained to extremely high professional sta…

The Science of Pre-Suasion

The Science of Pre-Suasion

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini

Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time.

So, it’s a pretty darn big deal when the author of said book, Dr. Robert Cialdini decides it is time to add to the conversion slightly 30 years later.

I asked him why it took so long to write his second book and his answer is testament to just how important his first work is. He said, “I didn’t want to plant a bunch of shrubs around a great tree, I wanted to wait until I had another tree.”

My guest for this week’s episode of the Duct Tape Marketing Podcast is Dr. Robert Cialdini, author of the legendary NY Times Bestseller book, Influence (which sold over 3 million copies and has been published in over 30 languages.) He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade. Robert and I talk about the science behind communication and how the message before the message is key.

Dr. Robert Cialdini, frequently regarded as the “Godfather of Influence,” knows all about persuasion, compliance, and negotiation. His books are the result of decades of peer-reviewed research on why people comply with requests.

Questions I ask Robert Cialdini:

  • Can you describe for us the research that went into your newest book, Pre-Suasion?
  • Do we need social proof and consistency for this kind of pre-suasion to be effective?
  • Some people may view this as “tricking.” Are there unethical elements in influencing?

What you’ll learn if you give a listen:

  • How altering the mindset of the moment, referred to as “privileged moments,” can create a state of mind for recipients in communication
  • What a tactical approach to influence is and how environment plays a critical role
  • Why asking for a person’s advice, versus asking for an opinion, can encourage collaboration and support

Learn more about Robert Cialdini and Influence at Work here. Buy Robert’s book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, here.



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