Loading...

Featured Article On Abizy:

What Makes Alberta Golf Courses a Different than others?

Image
If you are one of the people who consider golf to be of the great pleasures in life, then you would undoubtedly love to visit the spectacular Alberta golf courses. Located away from the hustle and bustle of the city, these golf courses offer the best of golf with the most beautiful views of nature, all served up in the lap of luxury! There is nothing like a round of golf in Golf Albertato help you unwind after a long week at work or even for some serious team building after the success of a lucrative project! Golf Red Deeris also excellent for a family get-together where everyone in the family who is a golfing enthusiast can bond over their favorite game while the rest can relax and have fun with one of the many family entertainment activities available at the golf resort.



One of the specialties of the red deer golf coursesis that you can play your golf as seriously as you want to with professional level commitment because these courses are maintained to extremely high professional sta…

The Power of Little Ideas

The Power of Little Ideas

The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Robertson
Podcast Transcript

David Robertson

“Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has in the past, but I personally think that line was misunderstood.

I believe, in a lot of ways, what Drucker was talking about was a value that implies that you have to innovate like you have to be trustworthy. It has to be built into the core of how you serve your customers. Innovation should be looked at as optimization as opposed to disruption.

My guest for this week’s episode of the Duct Tape Marketing Podcast is David Robertson. He is on the faculty of the MIT Sloan School of Management, host of the Innovation Navigation podcast, and co-author of The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation. He and I discuss why innovation must be at the core of how you serve your customers.

Robertson has been a student, teacher, and practitioner of the art of innovation for his entire career. He intends to bring brilliant minds worldwide to share their knowledge with him, and you, as they explore what companies can do to boost innovation.

Robertson is a frequent public speaker and serves as a consultant to companies on innovation and technology management issues. Among other journals, Robertson has been published in Harvard Business Review and MIT Sloan Management Review.

Questions I ask David Robertson:

  • How would you describe what innovation is?
  • Is there a time when innovation can be harmful?
  • How can companies adjust to generational shifts?

What you’ll learn if you give a listen:

  • How to look at innovation in a systematic way
  • How to innovate if your product may be going away
  • How to innovate with a service-based company

Key takeaways from the episode and more about David Robertson:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.



From

Popular posts from this blog