IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents

IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents

I love the Back to College 2017 microsite from IKEA. It’s a wonderful example of the concept of buyer persona based content marketing. “An empty nest shouldn’t empty your wallet. For parents and students alike, college moving day is bittersweet. But sharing the experience together is a chance to make memories.”



From

Popular posts from this blog

12 Steps To Build A Successful Employee Advocacy Program

Funny Marketing Memes

What Makes Alberta Golf Courses a Different than others?