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Showing posts from July, 2017

Want To Grow Your Business? 10 Hard Questions You Need To Ask

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Want To Grow Your Business? 10 Hard Questions You Need To Ask

Fixed mindsets irritate me.
You know what I mean. Heard the conversations.
We have always done it this way.
It is just a fad.
As we reinvent business and try to change, the foibles of the habitual human become evident. Calcified thinking.
The difficulty lies not so much in developing new ideas as in escaping from old ones“ – John Maynard Keynes
The pace of change today has accelerated from the era of train and coal to the generation of rocket ships and robots. Being trapped in old habits that aren’t working well anymore stops us innovating in a digital age.
We need to let go of the past.
The thinking and practices that no longer serves us. A flexibility mindset is essential.
So….here are some of the hard questions you need to be asking to grow your business in a digital world and invest in the future.
1. What are your digital assets? As visual creatures and hard reality infused homo sapiens, the world is often viewed from …

Weekend Favs July 29

Weekend Favs July 29
Weekend Favs July 29 written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.Slidebean – Create stunning, professional presentations in minutes, not hours.Infogram – Make infographics and charts that people love.Scripted – Scripted has thousands of expert writers ready to supercharge your inbound traffic with outstanding blogs, stellar white papers, and more.These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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12 Steps To Build A Successful Employee Advocacy Program

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12 Steps To Build A Successful Employee Advocacy Program
It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers.Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media.At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy.But really, it’s a term with a lot more warmth and appeal than you might imagine.In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by showing you have a strong relationship with your employees.Many brands don’t encourage employee advocacy, but they sho…

7 Must-Have Ingredients In Any Effective Link Building Campaign

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7 Must-Have Ingredients In Any Effective Link Building Campaign
Once upon a time, when Yahoo! was one of the most dominant search engines and Google was nowhere to be seen on the ‘most popular search engines’ map, search rankings depended solely on web page content.But then Google rolled out its PageRank Algorithm and completely changed the way in which search results were displayed. Rather than simply focusing on the content of a web page, Google would, through the algorithm, also seek to understand the number of other websites which linked to the page. The logic being that if a significant number of people linked to a page, it must be useful.This quickly became a building block of modern search values. Link building is not dead – far from it – and it’s likely to stick around for a long time. It’s vital to any solid SEO strategy (link building is one of Google’s top 3 ranking factors) and it can also be leveraged to help you with your overall business growth strategy.So what are the k…

The New 6th Edition of The New Rules of Marketing & PR Shipping Now

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The New 6th Edition of The New Rules of Marketing & PR Shipping Now
The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy. I’m excited that the newly updated 6th edition is out in the next few days in the USA and will soon reach other countries around the world.

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16 Essential Tools for Digital Marketers in SMEs

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16 Essential Tools for Digital Marketers in SMEs
16 Essential Tools for Digital Marketers in SMEs written by Guest Post read more at Duct Tape MarketingLike any good craftsman, a digital marketer needs tools to perform to the best of his abilities each day.Through the years working in marketing, I’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do things better, quicker and more efficiently.A digital marketer these days wears many hats: some of us are content marketers, others focus solely on SEO, but some marketers, especially in SMEs and startups, they do it all. That’s why I’ve chosen tools to help you at every aspect of a digital marketer’s job.We’ll start with content marketing tools, going from content creation to the SEO optimization of that content, followed by e-mail and social media marketing tools.Don’t write more content, write better content.2 million …

6 Reasons You Should Start Your Own Business Right Now

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6 Reasons You Should Start Your Own Business Right Now
Let’s get it straight from the start: entrepreneurship is not easy.Don’t run head first into something that you’re not prepared to handle. Being an entrepreneur takes more time and effort than any other job.You’re directly responsible for your actions and every mistake can become a costly setback for you and your idea. With that being said, you should know that it’s still the right time to start your own business. Not tomorrow, not next week. Right now.Entrepreneurship won’t get easier as time passes. You won’t face less competition or fewer hardships if you keep postponing your dream.If you’re here, you probably already have an idea that’s worth sharing with the world. So stop wasting time and start making progress towards your dream.1. It will be the best time of your lifeThis is probably the biggest and most important reason why you should start your company right away. However hard it may be, at the end of the day, you’re going…