How to Avoid Misleading Marketing Measurement

How to Avoid Misleading Marketing Measurement

Marketers are obsessed with measuring the success of our content programs and campaigns. As we should be – figuring out what’s working and what isn’t is essential to success. But I’ve noticed that many marketers rely on two flawed measurements -- “First Registration” and “Last Click” -- data points for content marketing and paid advertising campaigns that purport to provide insight but instead serve to mislead.



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