How to Avoid Misleading Marketing Measurement

How to Avoid Misleading Marketing Measurement

Marketers are obsessed with measuring the success of our content programs and campaigns. As we should be – figuring out what’s working and what isn’t is essential to success. But I’ve noticed that many marketers rely on two flawed measurements -- “First Registration” and “Last Click” -- data points for content marketing and paid advertising campaigns that purport to provide insight but instead serve to mislead.



From

Popular posts from this blog

Funny Marketing Memes

12 Steps To Build A Successful Employee Advocacy Program

AdWords - Nightmare at First but Most of the Time a Blessing