Featured Article On Abizy:

Funny Marketing Memes

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1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.


2. Yes...yes you do.


3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs. 

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads. 

6. Isn't everyone? 

7. Won't happen but we will try. 

8. Personally I love remarking it is one of the steps to build brand loyalty. 

9. Memes are going to transc…

How National Companies Can Get Friendly in Local Markets

How National Companies Can Get Friendly in Local Markets

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay
Podcast Transcript

Megan Hannay

I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.)

There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.

When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations.

Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than five years of experience in social media strategy development, data diving, and customer listening, she’s developed an attention to customer needs.

At 22, she “won” a job at a social media agency when the client chose her campaign, and she’s been brainstorming and building ideas ever since.

Questions I ask Megan Hannay:

  • How can local sponsorships be a homerun for businesses?
  • Where does ZipSprout’s marketing tactic fit into the marketing mix?
  • What’s the hardest thing about being the co-founder and CEO of a startup?

What you’ll learn if you give a listen:

  • How national brands can connect with local markets
  • Why both local organizations and national businesses benefit from partnering with one another
  • How ZipSprout matches successful partnerships

Key takeaways from the episode and more about Megan Hannay:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.



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