Abizy: Internet Blog for Marketers

The Definitive Guide to Data-Driven Marketing
The Definitive Guide to Data-Driven Marketing written by Guest Post read more at Duct Tape MarketingCorporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy.Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following:78% of organizations say data-driven marketing increases lead conversion and customer acquisition (source)64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy (source)66% of marketing leaders have seen an increase in new customers as a result of data-driven initiatives (source)There’s no denying that data-driven marketing delivers higher levels of customer engagement and market growth than traditional marketing efforts. Today, we teach you how.What is Data-Driven Marketin…

Carbon Black Seizes The Moment When Expertise Is In High Demand
Last month’s massive WannaCry global coordinated ransomware attack affected thousands of business around the globe. At the time, the U.K.’s National Cyber Security Center issued warning about the possibility of another attack: “…it is important to understand that the way these attacks work means that compromises of machines and networks that have already occurred may not yet have been detected, and that existing infections from the malware can spread within networks.”

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10 Product Page Split Tests To Increase Your Ecommerce Conversions
In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved.With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and audience for each ad. Because of the infinite number of combinations available to test, it often takes some trial and error before you get an ad that has a high click-through-rate (CTR) with a low cost-per-click (CPC).Even once you’re able to send prospective buyers to your website, you’re still not home free. Next, you need to test a number of things on your product page before you can achieve a good conversion rate.Did you know only 22% of businesses are actually satisfied with their conversion rates?In fact, 85% of marketers are now focusing on conversion rate optimization. If you aren’t meticulously split testing your product pages, then you’re leaving money on the tab…

How to Use Your Website to Convert Consulting Leads into Clients
How to Use Your Website to Convert Consulting Leads into Clients written by Guest Post read more at Duct Tape MarketingMarketing and selling consulting services can take weeks, months, and in some cases — years. As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle.Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. This is inefficient for your business — almost as bad as spending dozens of hours on an RFP for a project that you might not even get.Only a third of B2B businesses follow-up with their leads on a monthly basis.Can you really blame them?Following-up consistently takes a tremendous amount of memory. You’re already allocating your brain power to delivering results to your clients!What if there was a way to nurture, educate, and convert consulting leads into clients — at scal…

How National Companies Can Get Friendly in Local Markets
How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Megan Hannay
Podcast TranscriptI’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.)There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult.My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations.Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than five years of experience in social medi…

How To Connect With Millennials Using Content Marketing
Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals born between 1982 and 2004 have become major players in the global economy.As a marketer, it can be challenging to reach millennials. They watch less traditional TV than the previous generation, and avoid advertisements like the plague.So if you can’t pay to put your brand in front of them, how can you tap into their buying potential?Well, unless you’ve been living under a rock, you’re aware of how quickly content marketing has become a dominant force in brand engagement. It’s interesting that this form of reaching and engaging audiences has exploded just as the Millennial Generation began maturing, a correlation that I’d argue is no coincidence.In fact, it’s my belief that the rise of content marketing has been directly influenced by the impact that Millennials have had on the wor…

The Duct Tape Marketing Podcast All-Star Team
The Duct Tape Marketing Podcast All-Star Team written by John Jantsch read more at Duct Tape MarketingSummer is a great time to kick back, relax, and listen to a podcast (OK, even if you don’t end up reading this post until December, it’s always a good time to listen to one). Whether you’ve been listening to the Duct Tape Marketing Podcast for awhile, or haven’t gotten started and want to binge on a new podcast, we’ve put a list together of our top 10 episodes of all time. (Check out the full line-up of shows here)Enjoy!Simon Sinek – Why Leaders Eat LastSimon Sinek is the author of Start With Why and the most recent Leaders Eat Last.Biggest takeaway:The message and perhaps paradox of leadership is that in the end, it is simply the act of helping others get what they want.Click here to listen to the episode.Ann Handley – How to Create Ridiculously Good ContentAnn Handley is the co-founder of early web news provider Clickz and currently, acts…