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Should You Master Email Marketing?

Top Reasons Why You Need To Master Email Marketing

Staying ahead is the name of the game in marketing, and it is all the more applicable in digital marketing. All marketers have experienced the sheer frustration of having
mastered a marketing technique or tool, only to realize that it has become redundant. In digital marketing, trends are ever-evolving and the environment is always dynamic. The marketing team needs to forever learn new things to stay ahead of the curve and the competition.

However, amazing as it may sound, there is one marketing tool that remains popular
even if the delivery methods have changed somewhat over the years. Despite fast-
changing marketing trends, email has remained on top of the popularity rankings for
the last two decades, and as it turns out, will continue to be a force to be reckoned with for many more years to come. While there have been many changes within the field of email marketing as far as trends go, as a technique, it continues to remain an efficient and cost-effective marketing tool. The many reasons why email simply refuses to fade away:

Compatible with Mobile Devices

Over the last few years, there has been a dramatic shift in the sort of devices that people use to access the internet. While a considerable amount of internet traffic is still generated by desktops and laptops, mobile devices have come to the fore and now count for more than half of the web traffic in the world. Even though today there are more tabs and smartphones than the population of the world, the use of email has remained consistent with email being one of the first web platforms to make itself mobile compatible. Users love to be able to keep up with their email without being tied down to a desktop device.

Email Is Among the Cheapest Ways of Communication

Because there is no paper or printing involved, email scores very high on the aspect of cost-savings over conventional snail mail. There is also no need for envelopes and
postage, besides which, the communication is instantaneous. Even with the investment you need to make on hiring dependable email servers and to put security systems in place, emails are far cheaper to use. If you don’t want to conduct your email marketing campaigns by yourself then bulk email marketing services in Mumbai can be a very economical alternative.

The Official Communication Method Adopted By Business

 Only a few years back, it was the convention for all businesses to communication with their customers and suppliers by means of written letters. The arrival of the email as a swift and secure form of communication dramatically changed that scenario, and today, virtually every business communicates with its customers, suppliers, and even its employees by email. Gone are the days when paper communication was the preferred mode for bank and credit card statements; nowadays email is what most people prefer as it is quicker, easier to keep track of and portable. For internal communication as well, email is the way almost all organizations prefer to communicate. According to surveys, most people check their mail accounts around 15 times per day, spending around 13 hours per week on reading and writing emails – this presents a wonderful opportunity for advertising. Easy Integration with Other Marketing Channels Email marketing can be used very easily to supplement your efforts in brand promotion across other digital channels such as PPC advertising and social media. Because you can cross-promote very easily, you can reach a wider audience, have superior brand awareness and increased conversions.

Conclusion
Despite having been around for so many years, it is quite evident that email is not going off the radar for smart marketers anytime soon. If there is one method that marketers can count on for delivering superior performance and return on investment, it is email marketing. It has proved to be among the most resilient forms of communication even in the face of sweeping changes that digital marketing has seen and is likely to witness in the future.