Posts

Spectator to Partner: Turn Your Clients into SEO Allies - Whiteboard Friday

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Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site." In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey, everyone, and welcome to this week's edition of Whiteboard Friday. I am Kameron Jenkins, and I'm the SEO Wordsmith here at Moz. Today I'm going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an ally in your SEO journey.So if you've ev…

How to Improve Your Link Building Outreach Pipeline

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Posted by John.Michael123Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.
Three common questions are critical to understand at any point in your link campaign:Do you need more link prospects?Do you need to revise your email templates?Do you need to follow up with prospects?Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be.We put together a Google Sheets template to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit your workflow. You'll want to make a copy to get started with your own version.Our link building workflowWe've been able to i…

Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications

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Posted by MiriamEllisChange is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose.And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education.Two quick notes on what and how I’ve chosen:As the author of both of Moz’s newsletters (the Moz Top 10 and the Moz Local Top 7), I read an inordinate amount of SEO and local SEO content, but I could have missed your work. The list that follows represents my own, personal slate of the resources that have taught me the m…

SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

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Posted by HeatherPhysiocClients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you diagnose your client's search maturity and remove blockers to your success.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionWhat up, Moz fans? My name is Heather Physioc. I'm Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.Today we're going to talk about how to diagnose the maturity of your SEO client. I don't mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their organizational search progr…

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

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Posted by MiriamEllisYour local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most?Right now, a potential patron near you is having an experience that will inform their decision of whether to do business with you at year’s end, and their takeaway is largely hinging on two things: your brand’s transparency and empathy.An excellent SproutSocial survey of 1,000 consumers found that people define transparency as being:Open (59%)Clear (53%)Honest (49%)Meanwhile, after a trying year of fake news, bad news, and privacy breaches, Americans could certainly use some empathy from brands that respect their rights, needs, aspirations, and time.Today, let’s explore how your local brand can gift customers with both transparency and empathy before and during the holiday season, and let’s make it easy for your team with a shareable…

Visualizing Time: A Project Management How-To Using Google Sheets

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Posted by R0bin_L0rdThe short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve created a set of Google Sheets to make that work easier for you.
I’ve found this system helpful in a number of ways, so I’m sharing my templates here in case it’ll make your day a bit shorter. I’ll start off with a brief overview of what the sheets do, but in the latter section of this post I’ll also go into greater depth about how they work so you can change them to suit your own needs.If you’d like to skip this post and get straight to the templates, you can access them here (but I’d recommend reading a bit about how they work first):Planner Version (everything you need to know, plus Gantts)Stakeholder Version (a cleaner version for bosses, clients, or people doing the work but not project managing)What-in-God's-name-have-I-missed Version (combined view of lots of different projects, showing you if you’ve …

SEO "Dinosaur" Tactics That You Should Retire - Whiteboard Friday

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Posted by randfishIt's tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week's Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments!Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to go back in time to the prehistoric era and talk about a bunch of "dinosaur" tactics, things that SEOs still do, many of us still do, and we probably shouldn't.We need to replace and retire a lot of these tactics. So I've got five tactics, but there's a lot more, and in fact I'd loved to hear from some of you on some of yours.Dino Tactic #1: AdWords/Keyword Planner-based keyword resea…