Do You Need Local Pages? - Whiteboard Friday

Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHello, Moz fans. Welcome to another Whiteboard Friday. I'm Tom Capper. I'm a consultant at Distilled, and today I'm going to be talking to you about whether you need local pages. Just to be clear right off the bat what I'm talking about, I'm not talking about local rankings as we normally think of them, the local map pack results that you see in search results, the Google Maps rankings, that kind of thing.A 4-step process to deciding whether you need l…

9 Smart Apps to Stay Connected with Your Team and Coworkers

9 Smart Apps to Stay Connected with Your Team and Coworkers
9 Smart Apps to Stay Connected with Your Team and Coworkers written by Guest Post read more at Duct Tape Marketing
Do you want to make communication among your team members easier and better?
If you want to work together with your team successfully, you need to communicate effectively.
“Alone wecando so little; together we can do so much.” – Helen Keller According to a survey, 84% of respondents said they use instant messaging platforms to interact with coworkers.
If you don’t communicate, how do you resolve problems and achieve your goals?
In this article, you’ll find 9 smart platforms to stay in touch with your team, no matter where they are.
1. HipChat
HipChat is an online communication tool which allows you to collaborate with your team. It provides features like group chat, video chat, and screen sharing with your team members.
The best part?
You can integrate it with other tools you are using. No matter where you are you c…

AdWords - Nightmare at First but Most of the Time a Blessing

This post is going to be about a recent client of mine but the situation isn't unique to this particular client. It is the notion that they know best. Whether it be because they know their industry better than you or they flat out think they are smarter than you. The reality is very simple, I have a lot of clients, across different industries and I DO ADWORDS EVERYDAY! Unless you do AdWords everyday there is very little chance you know what you are doing at a higher level than me. Chances are you do know your industry better than me but that does not equal any sort of aptitude in the world of AdWords.

You could have been running AdWords for years "successfully" but when hiring an agency or professional AdWords manager they are going to still need to make some changes or experiment with your account. For example, I once had a client that ran a very successful eCommerce site. The gentlemen that owned the multi-million dollar company also ran their AdWords. For the most par…

Funny Marketing Memes

1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.

2. Yes...yes you do.

3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs. 

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads. 

6. Isn't everyone? 

7. Won't happen but we will try. 

8. Personally I love remarking it is one of the steps to build brand loyalty. 

9. Memes are going to transc…

Want To Grow Your Business? 10 Hard Questions You Need To Ask

Want To Grow Your Business? 10 Hard Questions You Need To Ask

Fixed mindsets irritate me.
You know what I mean. Heard the conversations.
We have always done it this way.
It is just a fad.
As we reinvent business and try to change, the foibles of the habitual human become evident. Calcified thinking.
The difficulty lies not so much in developing new ideas as in escaping from old ones“ – John Maynard Keynes
The pace of change today has accelerated from the era of train and coal to the generation of rocket ships and robots. Being trapped in old habits that aren’t working well anymore stops us innovating in a digital age.
We need to let go of the past.
The thinking and practices that no longer serves us. A flexibility mindset is essential.
So….here are some of the hard questions you need to be asking to grow your business in a digital world and invest in the future.
1. What are your digital assets? As visual creatures and hard reality infused homo sapiens, the world is often viewed from …

Weekend Favs July 29

Weekend Favs July 29
Weekend Favs July 29 written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.Slidebean – Create stunning, professional presentations in minutes, not hours.Infogram – Make infographics and charts that people love.Scripted – Scripted has thousands of expert writers ready to supercharge your inbound traffic with outstanding blogs, stellar white papers, and more.These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape


12 Steps To Build A Successful Employee Advocacy Program

12 Steps To Build A Successful Employee Advocacy Program
It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers.Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media.At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy.But really, it’s a term with a lot more warmth and appeal than you might imagine.In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by showing you have a strong relationship with your employees.Many brands don’t encourage employee advocacy, but they sho…