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Announcing the 2018 Local Search Ranking Factors Survey

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Posted by WhitesparkIt has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.Check out the full survey!Huge growth in Google My BusinessGoogle has been adding features to GMB at an accelerated rate. They see the revenue potential in local, and now that they have properly divorced Google My Business from Google+, they have a clear runway to develop (and monetize) local. Here are just some of the major GMB features that have been released since the publication of the 2017 Local Search Ranking Factors:Google Posts available to all GMB usersGoogle Q&AWebsite builderServicesMessagingVideosVideos in Google PostsThese features are creating shifts in the importance of factors that are driving l…

3 Empowering Small Business Tips for Today, 2019, and a Better Future

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Posted by MiriamEllis“American business is overwhelmingly small business.” - SBE CouncilSmall businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.What’s Small Business Saturday?It’s an annual shopping event sponsored by American Express on the Saturday following Thanksgiving with the primary goal of encouraging residents to patronize local merchants. The program was launched in 2010 in response to the Great Recession. By 2017, Small Business Saturday jumped to 7,200 Neighborhood Champions (individuals and groups that organize towns for the event), with 108 million reported participating consumers spending $12 billion across the country.Those numbers are impressive, and more than that, they hold the acorn of strategy for the sprea…

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

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Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and…

What Do You Do When You Lose Organic Traffic to Google SERP Features?

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Posted by Emily.PotterGoogle’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator:I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

What do you think the EU antitrust case is about?! Or do you suddenly care because it affects your clients?
— Barry Adams (@badams) March 15, 2018Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google? Did you deserve the business they're taking in the first place? Will SEO soon be dead? Or can we do what we’ve always done and adapt our strategies in smart, agile ways?It’s hard to think positive when Google …

The Advanced Guide to Keyword Clustering

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Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic.Why bother with keyword grouping?One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords?Why target only one keyword with one piece of content when you can target 20?The impact of keyword clustering to acquire more organic traffic is not only underrated, it is largely ignored. In this guide, I'll share with you our proprietary…

The Difference Between URL Structure and Information Architecture - Whiteboard Friday

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Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, everyone. Welcome to a British Whiteboard Friday. My name is Will Critchlow. I'm one of the founders of Distilled, and I wanted to go back to some basics today. I wanted to cover a little bit of the difference between URL structure and information architecture, because I see these two concepts unfortunately mixed up a little bit too often when people are talking about advice that they want to give.I'm thinking here particular…