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How to Get Into Google News - Whiteboard Friday

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Posted by PolemicToday we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way…

New Google Maps Marketing Tool

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Check out this new tool to manage Google My Business listings. It's a neat tool for Local SEO. It saves time, boosts local authority, and ultimately will increase your revenue. The tool is called ASAPmaps it's super affordable, especially for the small business owner.

ASAPmaps is featured on betalist.com today too.





What Happens When SEO and CRO Conflict?

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Posted by willcritchlowMuch has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together.In practice, though, it’s rarely that simple or that unified. How much effort do the practitioners of each put in to ensure that they are working towards the true shared common goal of the greatest number of conversions?In asking around, I've found that many SEOs do worry about their changes hurting conversion rates, but few actively mitigate that risk. Interestingly, my conversations with CRO experts show that they also often worry about SEOs’ work impacting negatively on conversion rates.Neither side weights as highly the risks that conversion-orien…

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

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Posted by MiriamEllisLet’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?”Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”But in 2019, I’d wager there’s scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or find something fun to do. That web-based map in your hand has become a given.And yet, there’s one thing you’re still not using the Internet for. And it’s something you likely wonder about almost daily. It starts with the question,“I wonder who around here carries X?”A real-world anecdoteAfter the tragic fires we’ve had this year in California, I wanted to wet mop all the floors in my house instead of vacuuming them, due to my concerns about particulate pollution in the air. My mother recommended I buy a Swiffer. I needed to know where I could find one l…

On-Page SEO for 2019 - Whiteboard Friday

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Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:How are crawlers and Googlebot crawling through your site and your web pages?What is the UX of your on-page content?What is the value in the content of your on-page content?So let's just jump right in, shall we?Crawler/bot-accessible☑ Meta robots tag allows crawlingMaking sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from cr…

How to Research, Monitor, and Optimize for Questions

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Posted by AnnSmartyHave you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:Niche question research is the most powerful content inspiration sourceQuestions are highly engaging: Asking a questiontriggersa natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagementQuestions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them?Question research allows you to understand natural language better and optimize for voice searchQuestion optimization allows for increased organic search visibility through both featured snippets and Google's "People Also Ask" results.Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Here's just one of their recent experiments showing a multifaceted featured snippet, addressing a p…

The SEO Elevator Pitch - Whiteboard Friday

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Posted by KameronJenkinsWhat is it you do again?It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.So essentially, a couple of weeks ago, I was on Twitter and I saw John Mueller. He tweeted, "Hey, I meet with a lot of developers, and a lot of…