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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

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Posted by jocameronWe’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bit old and shabby. So we set out to rebuild it from scratch, and we’re already seeing some exciting changes in the search results — which will impact the way people self-serve when they need help using our tools.I’m going to take you through 5 ways we improved the accessibility and reach of the Help Hub with our redesign. If you write software guides, work in customer experience, or simply write content that answers questions, then this post is worth a look.If you’re thinking this is just a blatant…

How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

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Posted by DiTomasoShowing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, Moz fans. My name is Dana DiTomaso. I'm President and partner of Kick Point. We're a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the same questions when it comes to reporting.Are we making money?What I'm going to share with you today is our local marketing dashboard that…

Why We're Doubling Down on the Future of SEO - Moz + STAT

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Posted by Dr-PeteSearch is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this......or this......or even this...So, why don't we just give up on search marketing altogether? If I had to pick just one answer, it's this – because search still drives the lion's share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe).We have to do everything betterThe answer isn't to give up – it's to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). It turns out to be a difficult problem, but even the initial insights of …

Moz Acquires STAT Search Analytics: We're Better Together!

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Posted by SarahBirdWe couldn't be more thrilled to announce that Moz has acquired STAT Search Analytics!It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We're both passionate about investing in our customers’ success. Together we provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily localized rankings and SERP analytics, we have the most robust organic search solution in the industry.I recently sat down with my friend Rob Bucci, our new VP of Research & Development and most recently the CEO of STAT, to talk about how this came to be and what to expect next. Check it out:You can also read Rob's thoughts on everything here over on the STAT blog!With our powers combined...Over the past few months, Moz’s data has gotten some serious upgrades. Notably, with the launch of our new link in…

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

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Posted by alexis-sandersSEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots.
This article seeks to answer the following questions:How do we drive sustainable growth for our clients?What are the building blocks of an organic search strategy?What is the SEO cyborg?A cyborg (or cybernetic organism) is defined as “a being with both organic and
biomechatronic body parts, whose physical abilities are extended beyond normal human limitations by mechanical elements.”With the ability to relate between humans, search bots, and our site experiences, the SEO cyborg is an SEO (or team) that is able to work seamlessly between both technical an…